Business intelligence for SaaS and subscription companies
Software companies, membership platforms, and subscription businesses — track the metrics that operators and investors care about most, with confidence.
Common challenges we help address
Familiar situations for many saas & subscriptions businesses.
Churn compounds quietly
Monthly churn percentages appear small but compound significantly over time. By the time the trend is visible, months of growth may have been offset.
MRR tracking is fragmented
Tracking MRR, expansion, contraction, and churn across spreadsheets is time-consuming, error-prone, and always slightly out of date.
Runway visibility is limited
You have a general sense of burn rate, but confidently projecting months of runway requires more rigorous analysis.
Vital signs for saas & subscriptions
Automatically computed from your connected tools. No manual data entry required.
Monthly recurring revenue
Real-time MRR with breakdown by new, expansion, contraction, and churned revenue.
Churn rate
Logo churn and revenue churn tracked separately with cohort-level analysis.
Net revenue retention
The key indicator of whether existing customers are growing or contracting over time.
CAC payback period
How many months until a new customer pays back their acquisition cost.
Cash flow runway
Months of runway based on current burn rate and revenue trajectory.
Expansion revenue
Track upsells and plan upgrades to understand what drives growth beyond new sales.
A B2B SaaS company celebrating 15% MRR growth discovers that net revenue retention is below 90% — revealing a churn problem that new sales were masking.
Retention analysis beneath growth metrics
How businesses like yours benefit
Illustrative examples of how Meridian Pulse helps saas & subscriptions businesses make better decisions.
A B2B SaaS company discovers that customers who don't complete onboarding within 7 days have significantly higher churn rates.
A subscription box company detects a seasonal churn spike two weeks early and launches a targeted retention campaign.
A membership platform finds that annual plan customers have substantially lower churn than monthly — informing a pricing strategy shift.
Integrations for saas & subscriptions
Securely connect the tools you already use with a single click.
See the pulse of your saas & subscriptions business
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