How Meridian Pulse works

From connection to clarity in five straightforward steps. No technical expertise required — just the tools you already use.

01
2 minutes

Connect your tools

Securely link your accounting, CRM, and commerce platforms with a single click. We support Xero, QuickBooks, Sage, HubSpot, Salesforce, Shopify, and more.

Xero logoXeroQuickBooks logoQuickBooksShopify logoShopifyHubSpot logoHubSpotSage logoSageStripe logoStripe+ more
  • OAuth-based secure connection — we never see your password
  • Automatic data sync every 6–12 hours
  • Historical data imported from the last 12 months
  • Connect multiple platforms for a complete picture
02
Automatic

AI reads your business pulse

Our AI engine processes your financial, customer, and sales data to compute key business metrics, detect anomalies, and identify trends — giving you a continuous Read on your business health.

Metrics · Anomalies · Trends · Patterns
  • 12+ key metrics computed automatically (revenue, cash flow, margins, and more)
  • Three-layer anomaly detection: statistical, contextual, and predictive
  • Industry benchmarks compare your performance to similar businesses
  • Living memory learns your seasonal patterns over time
03
Within 2 hours of your first sync

Your business health — diagnosed, benchmarked, and explained

Once your data lands, our AI does what would take a CFO hours: computes a single 0–100 health score built from your real revenue, cash flow, margins, and customer metrics — then benchmarks each one against similar businesses in your sector. But the number alone isn't the point. Every score comes with a plain-English read on what's strong, what needs attention, and what to do about it.

72/100 — Grade: B — “Your margins beat your industry average, but cash collection is slowing — 3 clients are overdue, collectively £4,200”
  • One weighted score across 4 dimensions: financial health (40%), customer strength (25%), sales pipeline (20%), commerce (15%)
  • Each metric benchmarked against peers in your sector — know where you lead and where you lag
  • Strengths and watch-lists called out in plain English — no spreadsheet required
  • Over time, the score tracks whether your decisions are moving the needle
04
Continuous

Receive clear, timely alerts

When something needs your attention, you receive a plain-English alert with context and a specific recommendation — not just a number or a red flag.

“Revenue declined 15% this week — here’s what to review”
  • AI-written alerts explain what happened and why it matters
  • Each alert includes a specific, actionable recommendation
  • Severity levels: low, medium, high, critical
  • Delivered via dashboard, email, or weekly digest
05
Ongoing

Make confident decisions

Use the dashboard, weekly digests, and AI insights to guide your decisions with clarity. The system grows smarter the longer you use it — like an advisor who truly knows your business.

Digest · Insights · Action · Growth
  • Weekly AI digest summarises performance and recommended actions
  • Living memory adapts to your unique business patterns
  • Feedback loop: indicate which alerts were most valuable
  • Industry benchmarks show where you stand relative to peers

The vital signs we monitor

12+ metrics computed automatically from your connected data sources — giving you a comprehensive pulse on business performance.

Revenue & Sales

  • Daily / weekly / monthly revenue
  • Revenue growth rate
  • Average transaction value
  • Sales pipeline velocity

Cash Flow

  • Cash flow runway
  • Accounts receivable aging
  • Burn rate
  • Working capital ratio

Profitability

  • Gross margin
  • Net profit margin
  • Operating expenses ratio
  • Cost of goods sold

Customers

  • Customer acquisition rate
  • Customer retention & churn
  • Customer lifetime value
  • Repeat purchase rate

Three layers of early warning

We don't just look at numbers in isolation — we understand the context behind them.

Layer 1: Statistical

Identifies values that fall outside normal ranges using standard deviation analysis and historical baselines.

Example: “"Revenue is 2.5 standard deviations below your 90-day average"

Layer 2: Contextual

AI considers seasonality, day-of-week patterns, and your industry to reduce false positives and surface what truly matters.

Example: “"This dip is unusual even accounting for your typical January slowdown"

Layer 3: Predictive

Forecasts where metrics are heading and alerts you before potential issues materialise — giving you time to act.

Example: “"At this trajectory, cash flow may turn negative within 3 weeks"

Your data is safe with us

Security and privacy are foundational to everything we build — not an afterthought.

Bank-grade encryption

All data encrypted in transit (TLS 1.3) and at rest (AES-256).

Row-level data isolation

Your data is completely isolated. No other client can ever access it.

OAuth connections

We never see your passwords. All integrations use secure OAuth tokens.

Your data stays yours

Your data is never shared with third parties or used to train AI models.

Ready to feel the pulse of your business?

Start your 14-day free trial. Connect your first tool in under 2 minutes and see your health score within 2 hours.

No credit card required · Cancel anytime