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Business intelligence for ecommerce and retail brands

Online stores, DTC brands, and omnichannel retailers — understand which products, channels, and customers genuinely contribute to your profitability.

Common challenges we help address

Familiar situations for many ecommerce & retail businesses.

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Revenue doesn't equal profit

Sales figures are growing, but margins may be shrinking. Without product-level visibility, it's difficult to know where profit truly comes from.

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Inventory decisions lack data

Stockouts on strong performers and overstock on slow movers create cash flow pressure and missed opportunities.

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Acquisition costs are rising

Marketing spend increases but it's unclear which customers justify the investment and which don't.

Vital signs for ecommerce & retail

Automatically computed from your connected tools. No manual data entry required.

Average order value

Track AOV trends by channel, product category, and customer segment.

Customer lifetime value

Understand which customers are worth investing in based on long-term value.

Inventory turnover

Identify slow-moving stock before it ties up cash and warehouse capacity.

Gross margin by product

See true profitability per product after all costs — not just revenue.

Repeat purchase rate

Track customer loyalty and identify when retention patterns begin to shift.

Revenue by channel

Compare performance across Shopify, Amazon, wholesale, and direct channels.

🛍️Example scenario

An online retailer discovers that its best-selling product has the lowest margin in the catalogue — leading to a pricing review that adds significant monthly profit.

Product-level profitability analysis

How businesses like yours benefit

Illustrative examples of how Meridian Pulse helps ecommerce & retail businesses make better decisions.

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Example scenario

A DTC skincare brand discovers that subscription customers have significantly higher lifetime value than one-time buyers — reshaping their marketing strategy.

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Example scenario

An online retailer identifies a supplier price increase eroding margins on top products before the quarterly review.

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Example scenario

A multi-channel brand finds that marketplace sales are cannibalising higher-margin direct sales.

Integrations for ecommerce & retail

Securely connect the tools you already use with a single click.

Shopify
WooCommerce
Xero
QuickBooks
Stripe
Square

See the pulse of your ecommerce & retail business

Start your 14-day free trial. Lock in the Launch Rate — only 250 spots available.